Anything Real Left in Real Estate?

Published by Erik Deutscher on

Anything Real Left in Real Estate?

When you look at the real estate industry, what do you see?

Zillow shut down their the iBuying and reduced 25% of its staff because it “bet its future on an algorithm-based home-flipping outfit called Zillow Offers, which would buy houses, make minor renovations and sell quickly.1

However, people still property plan based on their predictions and forecasts.

How about the realtor and real estate agents?

When scrolling through the LinkedIn #realestate feed, there were two posts with the same title and same image. This is the same post by two agents of the same business, correct?

Nope.

Word for word, the blogs were the same.

Worth Clark Realty posted the blog on 2021 Nov 29. 2

NextHome post was on 2021 Dec 07 and was authored by Stacy Spilman. 3

From Worth Clark Realty:

The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. Elena Rodionov and Keeping Current Matters, Inc. do not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. Elena Rodionov and Keeping Current Matters, Inc. will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.

From NextHome.

This information has been supplied by third parties and has not been independently verified by Hawaii Information Service and is, therefore, not guaranteed.

(You decide if that is for the properties or for everything.)

Fair enough, we all have disclaimers. SkyCity Realty has a disclaimer saying that “[a]ll information displayed is believed to be accurate but is not guaranteed and should be independently verified. No warranties or representations are made of any kind.

It is not really fine print with SkyCity Realty.  The font is bigger than the font used for the listing page.

Now we have the same information being passed between multiple agents.

Why do we have the same blog being on different pages, and many more when you google the headline?

Google “Why Now Is a Great Time To Sell your House”

We found this in the fine print of Worth Clark Realty: Keeping Current Matters or KCM.

Zillow has shown that algorithms do not work.

Here we have KCM where you can “[g]et personalized, easy-to-deliver marketing content that’s powered by the latest housing market insights[.]4

They do pretty much everything: blogs, social media, videos, infographics, and more.

Pay between $29.59 to $49.95 and you can “[p]osition yourself as the real estate market expert your future clients expect[.] Exceed your potential clients’ expectations, confidently establish credibility as a trusted advisor in the real estate market. Sharing consistent, relevant, fresh articles, positions you as a real estate expert online. It builds trust with your prospects & clients while expanding your sphere of influence.5

Reviewing some of KCM blog posts, we found Scott Neal from the Dallas Home Show used The Main Key To Understanding the Rise in Mortgage Rates as part of the script.  Read the YouTube description, then read the original.

As we go into 2022, we have buyers, sellers, agents, and everybody in between are still looking at the supposed industry experts like Zillow for their forecasts and reports.

We have realtors and real estate agents padding their blogs with the same information.  Information that is not even theirs, some claiming it is, and in the end “[t]he information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. and Keeping Current Matters, Inc. do not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. and Keeping Current Matters, Inc. will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.6

Is there anything real left in real estate?


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